Commercials

2018

Carrefour

Act For Food

Agency
Publicis Conseil
Production
Wizz
Director
Akama

3D Studio
Nki
Sound

A 3D animated film for Carrefour where toys dream of sharing a Christmas dinner with the brand's best products, blending live-action and animation.

DESCRIPTION

Duration: 37 seconds
Format: 16:9

This 3D animated film for Carrefour features five iconic toys: a doll, a robot, a handyman resembling Playmobil, a superhero, and a teddy bear. Together, they dream of celebrating Christmas like humans, sharing a festive meal made with Carrefour’s finest products.

To enhance realism and immersion:

  • The settings and products were captured through live-action footage, creating a striking visual contrast with the animated characters.
  • The 3D-animated toys were specifically designed to avoid resembling any known brand while evoking familiar toy types.
  • Some Carrefour products were 3D-scanned, enabling seamless and natural interaction between the characters and the objects.

This project showcases the fusion of creativity and technology, capturing the warm spirit of Christmas while highlighting the quality and authenticity of Carrefour’s products.

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