Format: 3 social media films
Concept: The power of Goodwood contained in a timepiece

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To celebrate the partnership between Roger Dubuis and Lamborghini at the legendary Goodwood festival, three immersive films unveil an exclusive timepiece inspired by the raw energy of motorsport.

The journey begins with a mysterious teaser, where the Roger Dubuis box appears to contain a force ready to be unleashed. Every vibration, every flicker of light hints at the power of an engine about to roar.

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In the second film, the tension builds. The sensations intensify, the watch’s design teases through flashes of metal and sharp reflections, as if the box holds the very essence of racing.

Finally, the reveal film unleashes the full Goodwood experience. The lid opens, the watch emerges, its details mirroring the precision and aggression of Lamborghini’s supercars. This is not just a timepiece—it’s the embodiment of speed and performance.

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A high-octane film series where every frame pulses with the mechanics of excellence.