Commercials

2023

Migros

The Snail

1 Award

Agency
WIRZ GROUP
Production
MyGosch
Director
(Animation) AKAMA

3D Studio
Nki
Sound

A determined snail races to a lettuce before the farmer… but even though he loses, he still gets his meal in the end.

DESCRIPTION

Duration: 40 seconds
Concept: Ultimate freshness, down to the last second

A hungry snail spots a beautiful lettuce in a field. Convinced he’s racing towards it at top speed, he eagerly makes his way… or at least, so he thinks.

But just as he’s about to take his first bite, a farmer approaches with a crate, ready to harvest his last lettuce. The race is on: who will get there first? In a tense, slow-motion sequence, the snail finally reaches his prize—only for the farmer to snatch it away at the very last moment.

Heartbroken, the little snail seems doomed to go hungry… until, unaware of his tiny competitor, the farmer leaves him a fresh leaf before walking away.

A perfect ending: the snail gets his meal, and Migros delivers the freshest lettuce.

Awards

MIGROS / SNAIL:

- EDI / Silver / Animation category

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Images

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Making of