Commercials

2017

Peugeot 208 GTI

The dog

Agency
BETC
Production
Wizz
Director
Akama

3D Studio
Nki
Sound
Capitaine Plouf

A dog with comically oversized jowls baffles his family—until the new Peugeot 208 GTi reveals the real reason behind his transformation… its sheer acceleration power.

DESCRIPTION

Duration: 72 seconds
Concept: Power you can feel… even on your dog

A family is puzzled: their dog has developed absurdly long jowls, and no one understands why. Throughout the film, we witness the comical inconveniences of this peculiar condition—water splashing everywhere when he drinks, a bizarre way of retrieving sticks, awkward running, neighbors laughing, and even a baffled veterinarian.

The mystery is finally solved in the closing scene. As the dog follows his owner, hops into the new Peugeot 208 GTi, and sticks his head out the window during acceleration, the truth becomes clear—his exaggerated jowls are simply the result of the car’s raw power and speed.

A witty and visually striking film that humorously captures the exhilarating performance of the Peugeot 208 GTi in a unique and unforgettable way.

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