Commercials

2011

Tiji

Colors

1 Award

Agency
DDB
Production
Wanda
Director
Akama

3D Studio
Akama studio
Sound

A black-and-white world comes to life as a magical brush paints it with color… except for one sleeping panda. A film that celebrates children’s imagination and the endless creativity of TIJI.

DESCRIPTION

Duration: 146 seconds
Concept: Bringing imagination to life through color

In a world of black and white, everything seems still… until a mysterious giant paintbrush appears. Slowly, it begins adding color, one hue at a time, transforming the landscape and bringing life to the creatures within it.

As the world bursts into vibrant shades, the animals wake up, each adorned in brilliant colors—except for one. A small panda, having slept through the entire transformation, awakens to find itself still black and white.

Thus, a young boy imagines the reason behind the panda’s unique look, a tale where magic and innocence collide. This film beautifully highlights the limitless imagination of children, proving that TIJI is the channel that brings color to their dreams and fuels their creativity.

Awards

TIJI / COLORS:

- Grand prix strategies / Distinction / Film category

Other films

Images

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