A baby and his father battle for kisses in a video game-inspired commercial. With his Wilkinson razor, the father finally has a chance to compete. The campaign extended into an actual Street Fighter-style game available online.
Duration: 116 seconds
Concept: A battle for love, told like a video game trailer
This commercial, designed as an action-packed game trailer, tells the hilarious rivalry between a baby with irresistibly soft skin and his father, both competing for the mother’s kisses. With his flawless baby-smooth skin, the child receives all the attention, leaving the father completely sidelined. But everything changes when the father discovers the Wilkinson razor, an ultimate weapon promising a shave so close that his skin rivals his baby’s. The battle begins—who will be the ultimate kiss champion?
To extend the campaign, a real playable video game was created on the brand’s website. This Street Fighter-style brawler let players choose between baby and dad, executing over-the-top, hilarious combos in an epic fight for affection.
- Effie awards / Grand prix
- Meribel ad festival / Grand prix
- Eurobest / Gold
- Epica / Gold
- Cannes international advertisint festival / Bronze lion media category
- Club des directeurs artistiques / 3rd prize in the TV category
- One show / Silver
- FWA / Site of the day
- Cresta awards / Winner france televison category
- New york festival awards / Bronze / Film category
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