A futuristic vision of tennis in 2083, where extreme performance and hybrid techniques redefine the game. In this high-intensity training session, Lacoste proves it will always be part of the sport’s evolution.
Duration: 56 Seconds
Concept: A visionary take on the future of tennis
In this avant-garde vision of tennis in the year 2083, athletes push the limits of human performance. With higher jumps, faster ball speeds, and a fusion of different sports, the game evolves into a breathtaking display of movement and acrobatics. This futuristic training session introduces a next-generation tennis player mastering new techniques that redefine the sport. Through innovation and performance, Lacoste remains an integral part of the game—today and in the future.
- Club des directeurs artistiques / Prize
- Grand prix strategies sportive / Winner promotional website category
- Eurobest / Interactive shortlist
- FWA / Site of the day
- TOP COM Consumer/ Gold medal / Multimedia corporate website
- Internet advertasing awards / Best sports rich media online campaign & Best sport websites
- New york festivals / Finalist certificate
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