Concept: A refined tribute to the Year of the Snake

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To honor the Year of the Snake, a symbol of wisdom, ambition, and fortune, Maison Francis Kurkdjian unveils an elegant and minimalist campaign, where refinement is expressed through a delicate interplay of woven ribbons in a red and gold universe.

At the heart of this pure and sophisticated aesthetic, a serpent-like ribbon glides gracefully, embodying the fluidity and power of this mystical creature. Like precious offerings, the Maison’s iconic fragrances are rediscovered through 10 meticulously designed prints, each celebrating the excellence and craftsmanship of Francis Kurkdjian.

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A subtle tribute where tradition and modernity intertwine, elevating the essence of Maison Francis Kurkdjian in the spirit of Chinese New Year.