Duration: 30 seconds
Concept: The clichés of quitting smoking, brought to life

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In this 3D-animated spot, we follow a man facing the endless clichés thrown at him as he tries to quit smoking. "Stop drinking coffee," "Avoid parties," "Don’t celebrate your birthday or you’ll crave a cigarette"—everyone has advice, and none of it makes quitting any easier. Through humor and exaggeration, the film highlights the absurdity of these myths, showing that quitting smoking doesn’t mean quitting life.