A luminous panther journeys through New York and Paris, lighting up legendary locations where each Cartier creation unfolds in a radiant spectacle.
Holiday Campaign | One main film + 6 product films
Concept: A luminous panther, Cartier’s messenger of elegance
The main film begins in New York, near the iconic Cartier Fifth Avenue Mansion, where a young panther watches a floating light drift through the cold winter air. Drawn to it, she follows its path across the city, through Fifth Avenue, before leaping toward Paris, lighting up the Champs-Élysées and finally arriving at Place Vendôme, the heart of Parisian elegance.
With each step, the panther’s luminous presence transforms the city, revealing Cartier’s signature creations in a dreamlike spectacle.
Each product film highlights a legendary location and a Cartier masterpiece, illuminated by the panther’s radiant energy:
At every stop, Cartier lights up winter nights, merging the timeless elegance of its creations with the magic of the holiday season.
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